Meet The Designer

Photo of Esmeralda Velazco

Hey! Hola! I’m a first-generation Mexican-American freelance designer specializing in Art Direction, Branding, and UI Design. Currently, I’m based between Los Angeles and the Bay Area.

Growing up in Los Angeles, I moved to San Francisco to pursue a BFA in Graphic Design at California College of the Arts, where I graduated with distinction.

With over 6 years of experience, my design practice focuses on understanding a brand’s essence, enabling me to help companies create compelling visual stories that resonate emotionally and communicate effectively. I collaborate with studios, agencies, and in-house teams to provide tailored freelance support.

I prioritize aligning my work with each brand's values, enhancing product recognition and campaign success through innovative strategies. My approach is diverse, often emphasizing cultural relevance and a playful spirit.

I’m passionate about advancing community well-being while maintaining brand integrity. I love creating work that fosters connection and solidarity among people from similar cultures and backgrounds.

I am available for both freelance and full-time hire.
I look forward to the opportunity to collaborate!

Services

Art Direction
Branding/Identity
Consulting
Creative Direction
Graphic Design

Iconography
Motion Graphics/GIFS
Print + Digital
Socials Templates
UI Design