Meet The Designer

Photo of Esmeralda Velazco

Hey! Hola! I’m a first-generation Mexican-American freelance designer specializing in Art Direction, Branding, and UI Design. Currently, I’m based between Los Angeles and the Bay Area.

Growing up in Los Angeles, I moved to San Francisco to pursue a BFA in Graphic Design at California College of the Arts, where I graduated with distinction.

My design practice focuses on understanding a brand’s essence, enabling me to help companies create compelling visual stories that resonate emotionally and communicate effectively. I collaborate with studios, agencies, and in-house teams to provide tailored freelance support.

I prioritize aligning my work with each brand's values and tone. My approach is diverse, often emphasizing cultural relevance and a playful spirit.

As an active member of the Bay Area design community, I’m passionate about contributing to the local arts and culture scene. I love creating work that fosters connection and solidarity among people from similar cultures and backgrounds.

I look forward to the opportunity to collaborate!

Services

Art Direction
Brand Identity
Consulting
Creative Direction
GIFS
Graphic Design

Iconography
Illustration
Print + Digital
Socials Templates
Styling
Visual Identity