Haus Beverages Inc. is an apéritif beverage brand creating low-ABV (alcohol by volume) products for the modern drinker, originally founded by Helena Price Hambrecht and Woody Hambrecht in 2019. The alcohol industry hasn’t changed in 100 years, so Haus is on a mission to redesign how it works — from the ingredients used with only natural fruits, herbs, and botanicals to how the bottles are shipped directly to your doorstep.
While at Haus
During my brief role as a content designer, I contributed to creating engaging and informative content for digital platforms. My responsibilities included developing written materials to elevate brand messaging and enhance user experience via visual graphics.
By collaborating with cross-functional teams, I ensured that content was aligned with strategic objectives and resonated with the target audience.
My time at Haus allowed me to apply my creative skills in a dynamic environment, ultimately enhancing the brand's online presence and sales.
IG: Grapefruit Jalapeño Campaign
Haus is defining culture in the United States by enabling intimate, meaningful social gatherings with flavorful, smooth, and complex apéritifs shipped directly to your door.
Bringing authenticity to everything Haus creates, this direction speaks to the play that comes with hosting and facilitating a connection. The series brought in a level of warmth through the idea of open doors via graphic shapes, and photography implying a welcoming environment where relationships are built on the basis of trust.
IG Story: Haus Music Playlist & My Haus Campaign
Live in the moment rather than the minute, by creating balance through the way we design our lives is what the Haus vibe exudes for each photo in the My Haus campaign.
In 2021, My Haus was introduced as a new series where we catch up with friends at home to share how we live this year. I had the opportunity to work as a content designer, retouching images, curating a lifestyle through storytelling and developing graphics for paid-ads and socials, while working directly with the creative director.
Credits
Role: Content Designer
Creative Direction: Kelsey Lim
Selected Works
